Story of the 100k

The 100k in 30 Days started off as fun based community event, in Blackrock village, Co. Louth some seven years ago. An event was created to encourage some healthy competition and activity amongst locals in the community.

Who knew it would turn into an event with 15000 participants raising €1.3m for Breast Cancer Ireland that RTE News would cover as we approached the €1 million milestone in funds raised. 

Click on this video to hear the full story.

The Personal Story of 100k 2020

In late 2019 Niall & Cara’s world changed as Cara, a fit active 40 year old mum of two, school teacher, was diagnosed with Breast Cancer. Fast forward to mid-Mid 2020 while Cara was undergoing treatment, Niall and Cara decided they wanted to give something back for all the great care and support they received during their journey; “Lets go National”.

Amongst friends and family a team was quickly formed to take the 100k in 30 Days Nationwide and further afield. After many long days and nights with the support of fantastic sponsors and incredible volunteers the 2020 campaign accelerated at breakneck speed. We set an initial goal of €100,000.. then it became €250,000.. the excitement continued, the support grew, the efforts went above and beyond. The Pink Army was born!

Collectively the renowned Pink Army became nearly 15,000 strong, assembled from all 32 counties in Ireland, 34 countries around the world, achieving phenomenal success raising over €1.2 million through the 2020 campaign. These funds were essential funding for Breast Cancer Ireland during the Covid-19 pandemic, directly funding breast cancer research. 

Bringing the Success into 2021

2021 sees the launch of this year’s bigger and better family-focussed virtual event, with a target of 20,000 #pinkarmy participants and a brand-new title sponsor, Sherry FitzGerald.

The national event which is a fun initiative, aimed at casual strollers, keen walkers, joggers and seasoned runners alike is open to everyone from ages 4-84, and invites participants to walk, jog, run or wheel a total of 100km (or more!) during the month of June to help raise funds for Ireland’s leading breast cancer charity, Breast Cancer Ireland. Thanks to our generous sponsors we've a prize pool worth over €30,000 for participants to win, all you need to do is Register to be in with a chance.

We invite you to join the #pinkarmy now! Volunteer, Participate or Sponsor us. We CAN make a difference in the fight against Breast Cancer with your help. We look forward to welcoming you on board.

Thanks to our Sponsors

As with alot of events, they would not take place without Sponsors and we are delighted to have Sherry FitzGerald on board as lead sponsors for this event. Thank you also to all our other very generous sponsors who have helped make this possible.